Resume
Javier Enrique Feliu Horne
Entrepreneurial Minded | MBA | Industrial Engineer
Boynton Beach, FL
LinkedIn
javier (@) javierfeliu.com
Quick Overview, TL;DR:
Industrial engineer and MBA graduate with 15+ years of leadership in marketing, operations, and data-driven decision-making. Expertise in analytics, financial planning, and strategic frameworks to optimize processes, enhance performance, and drive growth.
Key Achievements:
- Advised C-suite on digital marketing and business strategies, boosting website traffic and engagement through data-driven insights and SEO.
- Scaled JEFH Woodshop by 30% annually, leveraging market segmentation, Lean principles, and financial planning for operational efficiency and profitability.
- Designed and sold sponsorship packages and managed logistics for large-scale open-ocean events, pioneering Panama’s paddling sports market.
- Directed government infrastructure projects in high-risk areas, overcoming complex operational challenges.
Skills:
- Proficient in data analysis tools (Excel, Power BI, Looker Studio, Google Sheets), CMS platforms (Shopify, Ghost, WordPress, Hugo), and digital marketing tools (SEO, Screaming Frog, keyword research, Klaviyo, Mailchimp, and more).
- Experienced in financial modeling, pricing strategies, and capital budgeting.
- Skilled in Lean principles, KPI development, and process optimization for scalability.
- Experienced with Microsoft systems and Linux distributions, including Ubuntu, Debian, Fedora, and Qubes OS.
Education:
- MBA, Boston University (2024)
- B.Sc., Industrial Engineering, Universidad Católica Santa María La Antigua (2010)
Interests: Passionate about open-source technology, woodworking, and water sports.
What You Won’t Read on My Resume
My Non-Traditional Background
I come from a non-traditional, non-corporate background, which has sharpened my ability to understand businesses and build strong rapport.
I co-founded and managed a custom fine furniture business for eight years before selling it and transitioning the expertise into a hobby while pursuing a career shift.
These experiences gave me a holistic view of business operations and the skills to bridge the gap between technical teams and business-oriented stakeholders effectively.
My Work Style
I’m a curious and relentless learner. If I don’t know something, I have confidence in my ability to figure it out and solve problems effectively. Having played high-level team sports for many years, I understand teamwork deeply—how to play as part of a team and how to lead one. I thrive on getting things done and collaborating with people from diverse backgrounds to achieve shared goals.
Efficiency, cost reduction, profit maximization, and deliver measurable results is where I excel. I’m always humble, open to diverse opinions, and eager to learn from others.
Fun Facts
- Organized and managed on-the-ground security details for a high-profile individual (one of the top 10 wealthiest people globally) in foreign countries.
- Skilled in Fusion 360 for CAD/CAM design and capable of managing CNC work independently.
- Exploring OSINT (Open Source Intelligence) as a valuable skill for privacy, security, business intelligence, and competitive analysis.
- A lifelong tech enthusiast: as a kid, I reached the national finals with a robotics project and dreamed of flying cars. Today, I’m rediscovering my passion for computer science through open-source protocols and decentralized technologies.
- Passionate about boating and water sports, combining my love for outdoor activities with hands-on experiences in event logistics and safety.
PROFILE SUMMARY
Industrial engineer and MBA graduate with 15+ years of leadership in marketing, operations, and data-driven decision-making. Proven expertise in leveraging analytics, financial planning, and technology to optimize processes, enhance market performance, and drive profitable growth. Skilled in strategic planning and fostering cross-functional collaboration to achieve measurable business outcomes.
WORK EXPERIENCE
Independent Consultant & MBA Student, USA Jun 2022 - Aug 2024
- Advised business owners on digital marketing and business strategies, leveraging SEO, email campaigns, and data-driven insights to boost website traffic, reduce churn, and enhance webinar engagement, delivering a performance-tracking KPI dashboard.
- Developed decision-making frameworks during MBA coursework, utilizing public data, financial planning, and analytics to optimize value chains, improve processes, and drive organizational scalability.
- Designed market entry strategies in MBA projects, applying financial modeling, pricing strategies, and customer segmentation to align operations with growth objectives and profitability goals.
Co-founder & Operations, JEFH Woodshop, Panama May 2015 - May 2022
- Grew JEFH Woodshop by 30% annually over five years, culminating in a successful sale through market segmentation and strategic frameworks like SWOT and Competitive Positioning.
- Developed pricing strategies and product costing frameworks, optimizing profitability and aligning offerings with market demand.
- Led and developed a high-performing team of 20 employees and contractors, fostering accountability and continuous improvement to enhance productivity and quality standards.
- Analyzed customer trends using MS Office (Excel) and Google Big Data tools (GA4 Analytics, BigQuery, and Looker Studio), driving data-informed product design and profitability improvements.
- Executed omnichannel marketing campaigns, leveraging SEO, Shopify, and Klaviyo, augmented reality tools, to enhance user experience and double online sales within a year.
- Implemented Lean Manufacturing and Agile principles, reducing waste by 25% and increasing efficiency by 30% through 5S, CAD/CAM/CNC design, and data-driven inventory management.
- Streamlined financial operations by transitioning from spreadsheets to cloud-based ERP and CRM systems, improving efficiency and process alignment.
- Managed P&L, budgeting, and cash flow, driving strategic decisions and long-term growth through continuous financial monitoring and analysis.
Field Project Engineer, Jorge Zelaya Ingenieros, Panama Sep 2017 - Feb 2018
- Directed a team of 60+ workers and supervisors delivering government-funded infrastructure projects, navigating complex social, union, and operational challenges in high-risk areas.
Co-Founder, Panama City, Regatas Panama, Panama Jan 2012 - Feb 2015
- Designed and sold sponsorship packages to sports brands, television networks, and affinity brands, generating significant revenue and pioneering Panama’s paddling sports event market.
- Managed logistics for open-ocean water sports events, coordinating racing teams along with on-land and water safety teams to ensure seamless execution in a fast-paced environment.
Panama Canal, Field Project Engineer, Panama Jul 2009 - Sep 2009
- Collaborated with consulting firms and Panama Canal Authority to streamline project phases, using Critical Path Analysis to improve logistics and decision-making
EDUCATION
Master of Business Administration (MBA) - Boston University, USA Aug 2024
B.Sc., Industrial Engineering Panamá - Universidad Católica Santa María La Antigua, Dec 2010
SKILLS
Languages:
Spanish (Native), English (Fluent)
Computer Skills:
Proficient in Microsoft systems and Linux distributions (Ubuntu, Debian, Fedora, Qubes OS). Currently learning programming fundamentals (Python, Go) and exploring the use of cloud and on-premise services.
Strategic & Analytical Skills:
Market segmentation, strategic planning, regression analysis, forecasting, SWOT, and data storytelling. Proficient in leveraging customer and market insights to drive decision-making and optimize business strategies.
Financial Planning & Analysis
Pricing strategies, financial modeling, risk management, capital budgeting (NPV, IRR, Payback), DCF analysis, and profitability optimization. Experienced in aligning financial insights with business goals to support growth and scalability.
Operational Management
Process improvement, supply chain optimization, Lean principles, KPI development, and cross-functional collaboration. Skilled in aligning operations with strategic objectives to enhance efficiency and scalability.
Technical & Digital Skills
Proficient in data analysis and visualization tools (Excel, Looker Studio, Power BI, Google Sheets), experienced with CMS platforms (WordPress, Shopify, Ghost, Hugo), digital marketing tools (SEO, Klaviyo, MailChimp), and leveraging AI for automation and programming. Familiar with version control tools like Git.