Resume
Javier Enrique Feliu Horne
Entrepreneurial Minded | MBA | Industrial Engineer
Boynton Beach, FL
LinkedIn
javier (@) javierfeliu.com
Quick Overview, TL;DR:
Industrial engineer and MBA graduate with 15+ years of leadership in marketing, operations, and data-driven decision-making. Expertise in analytics, financial planning, and strategic frameworks to optimize processes, enhance performance, and drive growth.
Key Achievements:
- Advised business owners on digital marketing and business strategies, boosting website traffic and engagement through data-driven insights and SEO.
- Scaled JEFH Woodshop by 30% annually, leveraging market segmentation, Lean principles, and financial planning for operational efficiency and profitability.
- Designed and sold sponsorship packages and managed logistics for large-scale open-ocean events, pioneering Panama’s paddling sports market.
- Directed government infrastructure projects in high-risk areas, overcoming complex operational challenges.
Skills:
- Market Analysis, Strategic Planning, Data Storytelling, Financial Modeling, Competitive Analysis, SWOT Analysis
- Pricing Strategies, Budgeting, Profitability Optimization, P&L Management, Cash Flow Management
- Process Improvement, Lean Principles, Agile Methodologies, KPI Development, Cross-functional Leadership
- Experienced with Microsoft systems and Linux distributions, including Ubuntu, Debian, Fedora, and Qubes OS.
- Microsoft Office Suite (Excel, Power BI), Google Workspace (Sheets, Looker Studio), CRM/ERP Systems, E-commerce Platforms, and leveraging AI.
Education:
- MBA, Boston University (2024)
- B.Sc., Industrial Engineering, Universidad Católica Santa María La Antigua (2010)
Interests: Passionate about cybersecurity, open-source technology, woodworking, and water sports.
What You Won’t Read on My Resume
My Non-Traditional Background
I come from a non-traditional, non-corporate background, which has sharpened my ability to understand businesses and build strong rapport.
I co-founded and managed a custom fine furniture business for eight years before selling it and transitioning the expertise into a hobby while pursuing a career shift.
These experiences gave me a holistic view of business operations and the skills to bridge the gap between technical teams and business-oriented stakeholders effectively.
My Work Style
I’m a curious and relentless learner. If I don’t know something, I have confidence in my ability to figure it out and solve problems effectively. Having played high-level team sports for many years, I understand teamwork deeply—how to play as part of a team and how to lead one. I thrive on getting things done and collaborating with people from diverse backgrounds to achieve shared goals.
Efficiency, cost reduction, profit maximization, and deliver measurable results is where I excel. I’m always humble, open to diverse opinions, and eager to learn from others.
Fun Facts
- Organized and managed on-the-ground security details for a high-profile individual (one of the top 10 wealthiest people globally) in foreign countries.
- Skilled in Fusion 360 for CAD/CAM design and capable of managing CNC work independently.
- Exploring OSINT & Cybersecurity as a valuable skill for privacy, security, business intelligence, and competitive analysis.
- A lifelong tech enthusiast: as a kid, I reached the national finals with a robotics project and dreamed of flying cars. Today, I’m rediscovering my passion for computer science through open-source protocols and decentralized technologies.
- Passionate about boating and water sports, combining my love for outdoor activities with hands-on experiences in event logistics and safety.
PROFILE SUMMARY
Industrial engineer and MBA graduate with 10+ years of experience driving data-driven business decisions across manufacturing, marketing, finance, and HR. Skilled at translating strategic vision into actionable insights that boost the bottom line and customer satisfaction. Proven track record leveraging analytics, finances, and technology to optimize processes, strengthen market performance, and achieve profitable growth through cross-functional collaboration.
WORK EXPERIENCE
Independent Consultant & MBA Student, USA Jun 2022 - Aug 2024
- Advised business owners on marketing, pricing, budgeting, and strategy using data insights (SEO, traffic, conversion rates, COGS), presenting KPI dashboard for strategic decision across functional teams.
- In MBA coursework, developed decision-making frameworks and market-entry strategies using public data, analytics, financial planning, and pricing to optimize value chains, improve processes, and drive growth.
Co-founder & Operations, JEFH Woodshop, Panama May 2015 - May 2022
- Achieved 30% annual revenue growth over five years, culminating in a successful sale by applying market segmentation and strategic frameworks (e.g., SWOT, competitive positioning).
- Developed pricing strategies, product costing, and financial analyses to optimize profitability and align offerings with market demand. Managed P&L, budgeting, and cash flow to guide growth decisions.
- Led and developed a high-performing team of 20 employees and contractors, fostering accountability and continuous improvement to enhance productivity and quality standards.
- Leveraged analytics (MS Excel, Google Analytics, Looker Studio) to identify customer trends, refine product designs, and boost profitability.
- Doubled online sales within a year by executing omnichannel marketing campaigns (SEO, Shopify, Klaviyo) and enhancing user experience.
- Implemented Lean and Agile principles, reducing waste by 25% and increasing efficiency by 30% via data-driven inventory management.
- Streamlined financial operations by moving from spreadsheets to cloud-based ERP/CRM, improving process alignment and reporting efficiency.
- Managed P&L, budgeting, and cash flow, driving strategic decisions and long-term growth through continuous financial monitoring and analysis.
Field Project Engineer, Jorge Zelaya Ingenieros, Panama Sep 2017 - Feb 2018
- Directed a team of 60+ workers and supervisors delivering government-funded infrastructure projects, navigating complex social, union, and operational challenges in high-risk areas.
Co-Founder, Panama City, Regatas Panama, Panama Jan 2012 - Feb 2015
- Designed and sold sponsorship packages to sports brands, television networks, and affinity brands, generating significant revenue and pioneering Panama’s paddling sports event market.
- Managed logistics for open-ocean water sports events, coordinating racing teams along with on-land and water safety teams to ensure seamless execution in a fast-paced environment.
Panama Canal, Field Project Engineer, Panama Jul 2009 - Sep 2009
- Collaborated with consulting firms and Panama Canal Authority to streamline project phases, using Critical Path Analysis to improve logistics and decision-making.
EDUCATION
Boston University, USA
Aug 2024 Master of Business Administration (MBA)
Universidad Católica Santa María La Antigua, Panamá
Dec 2010 B.Sc., Industrial Engineering
SKILLS
Languages:
Spanish (Native), English (Fluent)
Computer Skills:
Proficient in Microsoft systems and Linux distributions (Ubuntu, Debian, Fedora, Qubes OS).
Business Strategy & Analysis:
Market Analysis, Strategic Planning, Data Storytelling, Financial Modeling, Competitive Analysis, SWOT Analysis
Financial Management:
Pricing Strategies, Budgeting, Profitability Optimization, P&L Management, Cash Flow Management
Operations & Project Management:
Process Improvement, Lean Principles, Agile Methodologies, KPI Development, Cross-functional Leadership
Technical & Digital Skills
Microsoft Office Suite (Excel, Power BI), Google Workspace (Sheets, Looker Studio), CRM/ERP Systems, E-commerce Platforms, and leveraging AI.